Gladys Swarthout's glamorous image appeared in many cards that were found in candy and cigarettes.

Godfrey Phillips, Ltd.	Mars Confections Ltd.
Beauties of To-day Card 35 of the 3rd Series A series of real photographs now being issued with these cigarettes.	Famous Film Stars Card 36 in a Series of 50 Issued with Milky Way Bars

Carreras, Ltd. Film Stars Card 30 in a series of 50 Gladys has forever humbled the tradition of plump prima donnas; she is petite, slender and beautiful, and before entering films was a leading operatic and radio mezzo-soprano.		Carreras, Ltd. Film Favourites Card 12 in a series of 50 A series of real photographs now being issued with these cigarettes.

 

I don't know where the above card came from, it is half the shown size and has no printing on the back.

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